Videos & Lectures

Recordings from Lessons

Miss a lesson? No worries! They are all down below!

Videos

Week 4

Facebook for Business (Presentation from Canal Winchester Chamber of Commerce)

Publishing your Facebook Ad with your 3D/AR experience (Part 3/Final)

Using 3D Object for Facebook Ad (Addendum to Part 1)

Create 3D Objects in SparkAR (Part 1 to use AR for Facebook Ads)

Get Started with SparkAR for Facebook & Instagram

Week 3

Review of Snap Ads after One Day Running

Explore more Snapchat Ads features using Advanced Create

Create a Snapchat Ad in 5 minutes with Instant Create!

Facebook Ads Strategy 101

Week 2

Use a spreadsheet to get started with your content management strategy.

Create a fun Cat in the Hat Snapchat Filter for Dr. Seuss' birthday!

Getting Started with CIW

Introduction to Snapchat Marketing

Week 1

Identifying Tools and Goals

No More Cookies Means More Reliance on Social Media Marketing

Developing a Social Media Strategy

Introduction to the Course and Sign-up to Hubspot Academy

Resources +

Facebook Strategy and Ads

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SparkAR

SparkAR is the platform to build custom AR experiences for Facebook and Instagram.

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Snapchat - Manage My Account

Get Started with Snapchat Ads and more here!

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Digital Resources for Cat in the Hat Snapchat Filter

Digital resources includes images and mp3 file used for the filter in the tutorial.

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Newsjacking

Newsjacking is a great way to be relevant and timely with what's happening in the news today. As always, proceed with caution on your and your client's behalf.

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National Day Calendar

Read through to see what weird, unusual or fun holidays that are celebrated for a day or a month. This is my first step when looking for some ideas to be inspired by!

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SnapFocus: Snapchat Ads Certified

Explore Snapchat Advertising Essentials

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LensStudio

Getting set up with LensStudio

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Content Marketing With Instagram: How to Build Demand

Wondering how to use Instagram organic content to create demand for your products or services? Looking for wisdom on building your content strategy? In this article, you’ll discover how to use Instagram content to generate greater interest in your product or services.

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Time Spent on Social Media Is Anticipated to Increase 8.8%, Despite Expected Plateau

As social distancing continues, US social network users are spending more time than previously estimated with social platforms.

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Reading: The social media opportunity with the death of third-party cookies

With cookies on the way out, paid social is a bright spot in 2021 for many marketers looking to understand and reach consumers.

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Grow Your Career and Your Business

Take your professional skills to the next level with free, online training from HubSpot Academy. From quick, practical courses to comprehensive certifications, learn everything you need to know about the most sought-after business skills.

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What are three tools that you can use to help build social media content?

#1 What are three tools that you can use to help build social media content?

Create a Content Management Plan

#2 Using your preferred tool of choice (spreadsheets, Trello, etc.) share the link to your content management system.

Create a Snapchat Filter

#3 Create a Snapchat Filter. It can be as simple or complex as you like. Submit the link to your filter.

Describe the difference between a Facebook Post, Boost and Paid Ad.

#4 Describe the difference between a Facebook Post, Boost and Paid Ad

Create a SparkAR Experience

#5 Create a SparkAR Experience - it can be as simple or as complex as you like. Submit the link (once approved).

Submissions

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